网络营销推广

网站是企业在互联网上宣传自身品牌和形象的窗口，在网络营销中起着至关重要的作用。而网站设计的好坏与否直接决定了浏览者对企业实力和企业形象的评价，良好的网页设计对提升企业形象，增强企业市场竞争力，增加企业的无形资产都是至关重要的，很多时候，网站风格的准确树立，可以帮助网站成功一半。

On the Internet site is the enterprise market itself and the image of the brand window, network marketing play a crucial role. And the website design of good or bad or not directly determine the visitors to the enterprise strength and the enterprise image of the evaluation, good web design to promote the enterprise image, enhance the enterprise market competitiveness, and increase the intangible asset of an enterprise are all very important, most of the time, the web site of the style of the accurate setting up, can help website half success.

网站设计是技术与艺术合理、有机的结合。紧跟时代步伐，网站建设的要求将随着科技的进步不断变化，整体、统一、便于识别的视觉效果将会催生有创意、有风格、有特色的网站的设计，从而对品牌企业、产品的形象产生一定的效应。

Website design is reasonable technology and art, the organic union. Keep pace with the pace, website construction requirements will with the progress of science and technology changes, whole, unified, facilitate recognition visual effect will gave birth to have originality, style, characteristics of the design of the website, and the brand enterprise, product image produce certain effect.

如何建立一个实用、美观的网站，如何使网站结构清晰合理、内容准确详实、页面生动鲜明，如何保证自己的网站能够在广阔的网络世界中脱颖而出，品盛网络认为网站建设策划方案是建设网站之前必须要考虑的问题，我们将网站SEO策划细节分为：栏目策划、功能策划、风格策划、内容策划。

How to build a practical, beautiful web site, how to make the website structure is clear, accurate and reasonable content vivid page, how to ensure your website can in vast network world to the fore, product and network think website construction planning scheme is construction site have to consider the problems before, we will web site planning details are divided into: program planning, function planning, style planning, content planning.

(1)网站栏目策化(The web site for columns)

网站的栏目是构成网站最重要的部分，可以说是网站的骨架，是承载网站内容的基础，好的栏目设置，可以帮助用户更好的了解和使用网站，提高用户的停留时间，从而增加企业的商业机会，合理的栏目设置，可以更好的展示企业的文化、核心价值、产品信息、解决方案等客户最关心的问题。

Section of the web site is the most important part of a web site, can saying is the frame of website, is the foundation of carrying website content, good column setup, can help users to better understand and use of the site, improve the residence time of users, and increase enterprise business opportunities, reasonable topic setting can better display the enterprise culture, the core value, product information, solutions for customer the most concern.

(2)网站功能策划(Site function planning)

网站功能是网站最终能够被用户使用的根本，不同的企业，对网站有不同的功能需求。我们将根据您的实际需求制定最贴身的技术方案。CNB湖北众广网络技术解决方案主要包括网站的软件环境、硬件环境：

Site function is web site can be used eventually user basis, different enterprise, on web sites have different functions requirements. And we will give you the actual demand of the most personal technical plan. CNB shang pin China technical solutions include web site software environment, hardware environment:

A、网站开发语言(ASP、.NET、PHP)

Web development language (ASP,.net, PHP)

B、数据库类型(SQL Server、MySql、Access)

Type of database (SQL Server, MySql, Access)

C、服务器类型(虚拟主机、服务器租用、主机托管等)

Server type (virtual host, server rents, hosting, etc)

(3)网站风格策划(Website style planning)

网站的风格定位是网站走向成功的起点，其重要性应得到足够的重视。影响网站风格定位的主要因素有公司企业文化、行业特征、产品定位、客户定位、市场定位等。综合考虑这些因素，品盛网络的网站设计师、分析师以及策划师联合对网站进行风格定位，风格定位的准确性是网站成功与否的关键所在。网站风格主要包括：

The website's style localization is the starting point of the website to success, its importance should get enough attention. Influence the website the main factors of style localization company has a corporate culture, industry characteristics, product positioning, customer orientation, market positioning, etc. Considering these factors, product and the network web designer, analysts and planner combination of the website localization style, style localization accuracy is key to the success of the web site. Website style mainly include:

A、站点的CI(标志，色彩，字体，标语)

The site's CI (symbol, colors, fonts, slogans)

B、版面布局

Page layout

C、浏览方式

To browse a way

D、交互性

interactive

5、网页表现形式

Web page form

(4)网站内容策划

Website content planning

如果说栏目是网站的骨架，那内容就是网站真正的核心，网页漂亮美观固然重要，可是真正能吸引和留住客户的是内容。所以，对内容的组织和提炼就变成了网站建设过程中最关键的一个环节，网站独创的有价值的内容不但可以提高访问用户的黏贴度，更能有效的提高网站在搜索引擎中的排名，从而吸引更多的用户，对产品合理的分类和描述，对企业产品的销售起到无法估量的作用。网站内容更新频率同样是衡量一个网站水平的重要指标，品盛网络专业的网站策划团队为您提供最佳的内容组织方案，让您的网站变成一个对客户真正有价值的网站，从而为您创造利益最大化，超越竟争对手!

If the column is site skeleton, the content that is the core of the real web site, web pages beautiful appearance is important, but really able to attract and retain customers content is. So, for the organization of content and refining becomes a website construction process most key of a link, the web site of the content of the original value not only can improve the user access all degrees, more can effectively improve the web site in the search engine rankings, so as to attract more customers, products and the reasonable classification description, enterprise products sales have inestimable role. Website content is also update frequency measure of a web site the level of the index, product and professional website network planning team to provide you with the best content organization plan, let your website into a real value to customers of the website, and you create benefit maximization, beyond competitive match.

现如今，虽然传统的营销模式仍然是一些产品的主要销售和宣传渠道，但随着网络的飞速发展和广泛普及，网络已经慢慢渗透到社会的每一个角落。中国有5亿多网民，如果你的产品或服务不能抢占网络领域商机，就等于失去了这部分潜在消费人群，失去了扩大市场销量、增加市场份额的机会。最主要的是会对企业今后的宏观发展带来巨大的阻碍和影响。面对这一现实问题，湖北众广网络网络营销专家认为，网络营销对大部分中小企业来说就是实现超越发展、开拓新的市场领域、带领企业峰回路转、精准把握消费人群的利器。

Nowadays, although the traditional marketing model is still some main sales and publicity channels, but with the rapid development of network and widely available, the network has been slowly seep into every corner of the society. China has more than 500 million Internet users, if your product or service can't preempted network domain business opportunities, is to lose this part of the potential consumer group, and expand the market sales, lost the opportunity to increase market share. The most is to the overall development of enterprise future bring huge obstacles and influence. Face the reality problem, shang pin network marketing experts think China, network marketing for most small and medium-sized enterprise, is to overtake development, to open up new markets, lead the enterprise, accurate grasp turns consumer groups and the tool.

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